"When you don't trade your inventive, instinctive and intuitive thoughts to ease work or save time to commonly used AI tools, your results look extraordinary."
Lijo Jose
Growth
Increased value contribution of region within global Business Unit value from historical 5% to 26.81% in year 2023.
Business Unit Expansion
Business Unit expansion to ensure sustainability, achieved by growing department's regional value contribution to 555% in year 2023 when world wide growth was 5.69%.
Brand Positioning
Increased the category sales share to 60%, when the industry average share was 33% (Year - 2011), this helped the brand positioning in a cluttered market for a new retail start up.
Increased Profitability
Increased bottom line by 1% (Year 2013) with introduction of backend value through retail strategic partnership programs (which included instore branding space) with vendors/OEMs .