Creating Value, Spreading Joy

Lijoy came into being to help establishments - solve issues, create value, maximize growth and improve business performance by actively striving for excellence.

We value time, so we have tried to keep the content and literature on this website a little different from the usual [Content in the box] model to attract engagement and to facilitate a new learning or helping you recall few core philosophies that you already know and admire.

We have tried not to propagate management fads, and we hope to instill that 'simplicity' is powerful, and also it is the best way to find your uniqueness. 

Our website's aim is not to collect data, so there are no pop-ups to distract you.

Scroll down to view, what we have been doing and what we aspire to do.

 

"Sales is beyond sale, it is ensuring customer delight and adding the 'WOW' factor." - Lijo Jose

Tap on the button below to see our latest project, we have added a nice video of the project to retain your interest.

Project - Case Study
 
 

Achievements

  • Growth

    Increased value contribution of region within global Business Unit value from historical 5% to 26.81%. 
  • Business unit expansion

    Business Unit expansion to ensure sustainability, achieved by growing department's regional value contribution to 555% when world wide growth was 5.69%.
  • Brand Positioning

    Increased the category sales share to 60%, when the industry average share was 33% this helped in brand positioning in a cluttered market for a new retail start up.
  • Increased Profitability

    Increased bottom line by 1% through introduction of backend value through retail strategic partnership programs with vendor/brands.

Value Creation

Custom solution to help client's technical department to get CAPEX approval.

Created category promotion to increase retail brand awareness and vendor preference

Value
think

Critical Thinking

We think justice might not have been done with respect to interpretation of the term 'Problem'.

Most common issues stated as problems can be rectified by research and ethical practices in pre-contract or development stage, anything else is an opportunity.

Case Study
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Optimal utility of Sales Tools

There are various tools (CRM, ERP, presentation modules, etc.) where all organizations' make considerable investments to track, manage, influence and understand the business. However, maximizing the utility of these tools is critical and is in the hands of a sales resource.

An example could be a simple sales tool like PPT. Artificial Intelligence is being used heavily these days, it can help with presentation templates, however a seasoned sales resource would ensure that the presentation creates a unique experience for the audience. Preference, time, role and the decision making or decision influencing capacity of the audience should be the key.

The image on left has nothing which would be typically used in a presentation. However, the question is - Can this image be the best presentation to generate business and influence future enquiries?

Talk

Awards and Recognition

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View
Being our best version

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    Being Dad

     

     

     

    Always thought of myself to be smart, being a dad taught me that its not only about being smart but growth happens when you care. I fondly call my son Simmba (can't get rid of the marketing person in me, so used an additional 'm').

     
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    Stress Buster

     

    In fast paced business environment even when one acquires the right education and was fortunate enough to be mentored by visionary leaders, quite often professionals face struggle to be relevant. 

    To combat this, I help myself with my hobby (I Draw).
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    New Trends

     

     

    Maturity is not getting Old, it is embracing the new trends. 

    At times you have to pivot a little and strike balance. 
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    Activity

     

     

    Indoor cricket every Sunday morning helps the mind more than the body.

    I love this image as I am the one getting out; it serves as a reminder that getting out just means that I have to get better at my game and perform at my best in the next competition.